Steve Will Do It, also known as SteveWillDoIt, is a 25-year-old American social media personality best known for being a member of the Canadian-American online content creation group called Nelk Boys, or just Nelk.
Early life and education
Stephen Rocco “Steve” Deleonardis was born on 26 August 1998, in Oviedo, Florida USA. He has a sister, Briana or Brianna, and a brother, Rocco. Steve attended Oviedo High School but dropped out, stating that he had too much freedom thanks to his mother’s relaxed rules, and rarely attended classes. One of his teachers allowed him to sleep in class because he thought that Steve ‘was a knucklehead with great ideas.’ Steve eventually gifted him $20,000 to thank him.
Career
Steve started uploading YouTube videos in 2013, which revolved around various challenges and pranks involving unbelievable amounts of drinking or smoking. His earliest feats involved inhaling cinnamon without choking and speed-eating hamburgers and Wendy’s chicken nuggets.
One of Steve’s best-known challenges involved smoking what he advertised as the world’s largest joint; the marijuana dab weighed about 5.5 ounces (160 grams) and reportedly contained about 0.2 ounces (6000 milligrams) of tetrahydrocannabinol (THC), the substance that makes users feel high. According to Weedmaps, even five milligrams can make first-time users feel the effects for hours. In comparison, long-term users might need upwards of 100 milligrams to experience the effects for an hour or two. Steve claimed that he nearly died; all he remembers is waking up on the floor, and telling his girlfriend that he loved her.
His actions caught the attention of Nelk, YouTubers who filmed risky and often illegal pranks from 2015. One of the founding members, Kyle Forgeard, saw Steven’s videos in early 2019, and invited him to join the group in May. Steve accepted and created his SteveWillDoIt YouTube channel on 30 May.
Moving to California
After a stint in Europe and pranks in several US states, Nelk relocated to Los Angeles, California, US, in February 2020. They named their house ‘Full Send House,’ a reference to the slang term ‘full send,’ commonly used among the members. It represented their commitment to dive into challenges without worrying about consequences and giving their maximum to anything they do. Consequently, Nelk chose Newport Beach, California, as its headquarters. Steve switched his YouTube content to comedy and philanthropy, and mostly reserved risky actions for the group channel.
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Legal issues
Two months after the move, Steve was arrested alongside Kyle and several others for filming a prank inside a Target store in Mississippi State, US. Although they were released on bond, the arrest meant that they would be monitored closely. In September 2020, Nelk hosted a flash mob of roughly 200 people at Illinois State University in Normal, Illinois, US. The local police department began an investigation, news of which reached YouTube. The Google company promptly demonetized the Nelk channel and the type of content that they created, citing violations of YouTube’s Creator Responsibility Policy.
Several days later, roughly 1,500 people showed up uninvited at the house that Nelk rented in Seaside Heights, New Jersey, US. That broke the state’s restrictions regarding the COVID-19 outbreak, resulting in Nelk members getting kicked out, and eight fans being arrested.
In 2020, Nelk members supported Donald Trump during his presidential election rallies, even spending time on Air Force One, the aircraft in which the US president travels. After Donald lost, Nelk attended the UFC 264 mixed martial arts (MMA) event and met with him after it ended, drawing an influx of followers who were Republican Party supporters.
Getting banned
Steve’s career was on the upswing in 2021 as the group’s main brand, Full Send, grew. They launched Full Send Golf and Full Send MMA YouTube channels, released Full Send Supplements products, and founded the Happy Dad hard seltzer brand. Through online votes, happy Dad won the 2021 YouTube Streamy Award in the Creator Product category.
On 8 September 2021, Nelk premiered their “Full Send Podcast,” which took off immediately, primarily because their guests were influential people such as Donald Trump, Elon Musk, Andrew Tate, and Ben Shapiro. Steve wasn’t a host because he founded SteveWillDoIt LLC, a spin-off company that allowed Nelk to operate in Miami, Florida. Consequently, he began spending more time in Miami, but YouTube halted his ambition on 1 August 2022 by permanently banning his SteveWillDoIt account, which had about 4.5 million subscribers. Steve was confused, claiming that he’d never received a Community Guideline strike. For reference, three strikes were needed for YouTube to ban an account and erase its contents.
https://www.facebook.com/stevewillsendit/photos/a.102620124599694/102620074599699
According to Dexerto, one of his other YouTube channels, SteveWillDoIt Shorts, was the reason. Steve said that he uploaded vlogs from Mexico, and posted short videos from his online gambling on the Stake.com platform on that channel. According to him, YouTube allowed him to say on which website he was gambling, and show the website, but he needed to blur the link to the domain to avoid issues. He refused or forgot to do so multiple times, and because he used his main channel to promote the secondary one, both were removed from the platform.
Shifting focus
On 25 October 2022, Steve moved on from YouTube and started creating videos on the Rumble video-sharing platform. However, in November 2023, he announced that he would abandon uploading on Rumble and begin live streaming on the Kick platform.
Dexerto reported that on 16 November, Steve was reportedly pulled over and held at gunpoint by masked attackers in an in-real-life (IRL) stream. Although the situation appeared genuine, many viewers assumed that it was a publicity stunt, mainly because the assailants didn’t attack the cameraman.
As Kick was known for having lax rules compared to competitors such as Twitch, Steve also began to partake in high-stakes gambling in Las Vegas, Nevada, US, alongside fellow social media personality and bodybuilder, Bradley Martyn. UFC President Dana White, Donald Trump, rapper 6ix9ine, and MMA fighter Sean O’Malley, who works with Full Send MMA, appeared in some of Steve’s videos, although only Bradley and Dana gambled. Steve mostly played blackjack, and sometimes bet between $500,000 and $1 million.
Girlfriend Celina Smith
When Steve was 15, he started dating a model and social media personality, Celina Smith, who was born on 22 February 1999. According to her interview on the Money Buys Happiness YouTube channel, they have known each other since childhood. After dating for about seven years, they had a public break-up in 2020 after Steve reportedly caught her being intimate with another man. That man was allegedly Jason “905Shooter” Pagaduan, a former cameraman for Nelk, who they fired in October 2019. Thus, Steve dubbed her ‘a clout chaser.’ However, rumors that Steve cheated on her with prostitutes circulated at the time.
The couple rekindled their romance in 2022 and became engaged on 10 December 2022. Steve proposed in Dubai, United Arab Emirates, with a double diamond ring from White Carat Co., allegedly worth $486,000.
Cel-fie pic.twitter.com/dQWoqto5aL
— Cel (@itscelinasmith) March 27, 2022
Physical characteristics
Steve has light brown hair that sometimes appears blonde, and dark brown eyes. He is 5ft 11.5ins (1.81m) tall, weighs about 175lbs (80kgs), and has a muscular physique. That wasn’t always the case, hence some viewers wondered whether Steve started taking performance-enhancing drugs (PEDs). However, Steve hinted at being chubbier in the past due to his eating and drinking challenge,s and explained that he started leading a healthier lifestyle after spending more time with Kyle and Bradley. Moreover, he competed as a natural bodybuilder as a teenager, so he had some knowledge, experience, and regained lost muscle mass through a process called muscle memory.
Steve’s distinctive facial features include a prominent nose, dynamic crow’s feet wrinkles, also known as laugh lines, and a dimpled chin.
Tattoos
Steve has a few tattoos, but the best known is a realistic portrait of singer Demi Lovato on his left thigh, above the quad muscle. In August 2020, as a joke, he added a stick figure with female breasts and a spoon instead of a microphone below.
In late 2023, Steve incorporated a realistic portrait of the TikToker named Ali C. Lopez beside it. He later included a stick figure body holding a balloon with the face of Aaron “STEINY” Steinberg, one of Nelk’s members. For an undisclosed reason, Steve has a feud with STEINY, and stated that making him well-known online is among his biggest regrets.
Interesting facts, favorite things
- Steve’s biggest regretis not spending more time with his grandmother, who was his favorite person. He became addicted to the “Overwatch” video game shortly before she died, and didn’t see her for a while.
- Steve credits the FaZe Clanfor inspiring him to start creating online content. They recorded themselves playing the “Call of Duty: Modern Warfare 2” video game for YouTube at the time.
- He has two dogs, War and Jack.
- Donald Trumpis his favorite president. Steve even gave Celina a ‘hall pass,’ i.e., he allowed Celina to sleep with him if she wanted without damaging their relationship.
- Steve is a big fan of billionaire businessman Elon Musk.
- He believes in aliens.
- Steve dislikes vapingand electronic cigarettes, because he feels that they’re designed to be much more addictive than tobacco.
- Steve’s likeness was featured in the television series “Catfish” episode in August 2021. A romance scammer used his pictures to trick a woman into thinking she was dating him, and asked her to send him money.
Net worth
Steve has a net worth of about $15 million, mainly from his stake in the Full Send brand. He promoted Drink Safety Shot and PrizePicks and sold t-shirts on his official website. Steve said in one interview that the most he has spent in a day is $2 million, which he used to buy real estate for a predicted $1 million profit. Steve stated that he made about $110,000 a week from high-stakes gambling with Dana, and admitted that he ‘goes to war with the casino and only loses if he quits gambling that day.’
Steve enjoys wearing expensive jewelry, especially chains and watches, and buys high-quality cigarettes and cigars. He reportedly has a $2 million car collection, which includes the Maybach Sprinter, Ferrari 455 Spider, Wizza 720 S McLaren Spider, and 2021 Rolls-Royce Cullinan. Steve’s self-reported $1.5 million watch collection consists of red, white, and black Richard Mille pieces worth about $300,000 each. Moreover, he has one Bubba Watson watch, worth about $310,000 at purchase.
Gifts
Steve revealed in August 2022 that he spent over $10 million on others. According to his social media posts, he spent that money on giveaways of vehicles, cash, and Bitcoin to his friends, family, and followers. Steve gifted his mom three condominiums worth $1.2 million, on top of a white Range Rover SUV. His father received a 2020 Corvette C8 and other cars.
Steve announced via Instagram that he allowed his parents to retire when he was 22. However, he somewhat regretted gifting his father vehicles, because his father avoided driving them to keep them pristine, and once asked for new models. Moreover, after one lesson, Steve gave his guitar teacher a new Tesla electric car because he noticed the teacher’s vehicle was old and beaten up.
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