Loey Lane, a renowned American YouTube personality, is best known for creating content centered on beauty and plus-size fashion. Her style and make up tutorials have mostly been inspired by Disney characters, and her main aim was to bring more representation and empowerment into the beauty community. Later on, she transitioned to posting more content on paranormal and incorporating spooky stories and some of her experiences into her vlogs. She’s garnered over 2.3 million subscribers on her channel.
Early life, realtionships, family and education
Loey Lane was born on 20 May 1993, in Georgia, where she encountered her future spouse, Tyler, during their time in school. There is no information about her education past high school. Loey’s relationship with her future husband, Tyler, underwent various phases of being on and off for seven years before they ultimately chose to marry. At the time of their marriage, her husband, an enlisted member of the US Army, was 21, while she was 19. Despite being open about various aspects of her life, Loey has mentioned her preference for not delving too deeply into her personal life, especially her marriage and divorce. However, she recently came out as bisexual on her Instagram post, and in a YouTube video sharing her journey through self-discovery.
She has a younger brother named Christian, with whom in 2022 she shared a picture on her Instagram profile, with an emotional caption. She also has many pets including horses, guinea pigs, cats and dogs. Even though she hasn’t spoken about her family a lot, nor her upbringing, she recalled an event from her early childhood – when she was about two years old, she talked to a dead man. She claimed the house where she grew up was haunted, and that this affected her passion for horror stories and exploring the topic of paranormal. Before rising to stardom, she struggled with her body image and eating disorders. Her healing journey and acceptance of her body inspired her to start creating content that would encourage and uplift people in similar situations.
Career
In February of 2013, Lane established her YouTube channel in response to the lack of diversity and restrictive representation in the beauty community. As she’s always been passionate about fashion and beauty, her aim was to make that “world” more approachable and relatable to people like herself. Over time, her channel gained immense popularity, accumulating more than a million subscribers and over 16 million views.
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On Instagram, she shares plus-size clothing hauls and narrates body-positive stories, as well as posting cosplays of popular characters. Even though she hasn’t been active on YouTube as much as previously, she still posts a lot on Instagram and TikTok, and has a remarkable number of followers at over 600,000.
As a social media influencer, Loey has successfully empowered numerous people worldwide, encouraging them to embrace their preferences and love their bodies even though they might now fit into the conventional. She’s collaborated with renowned brands including Kohl’s and Sephora. In 2015 she was recognized for her efforts, advocating representation in beauty industry, by winning an annual IT Cosmetic’s “IT Girl Contest“.
In 2016, she initiated a campaign urging Disney to introduce a Disney Princess with a more curvaceous figure. Expressing that it was time for Disney to embrace the idea of featuring a plus-size model, she launched the movement. In her vlog entitled ‘The Not So Little Mermaid,’ she shared her perspective on being unable to relate to certain princesses, noting how the world had grown up watching Disney films. Her advocacy for diversity in body representation was highlighted in an interview with Cosmopolitan magazine, and in 2017, Loey collaborated with Lauren Conrad during NY Fashion Week 2017, contributing to the expansion of LR Collections into the realm of plus-size fashion.
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Beyond her fashion and beauty focus, Loey also shares spooky stories. She connected her two very different interests into one by incorporating this element into her vlogs.
In 2017, she shifted her career focus and ventured into the literary world by releasing her first novel “Haunted in Hollywood”, inspired by her love for horror tales. Currently, she’s represented by Select Management Group.
Controversies and dealing with hateful comments
The YouTuber and influencer has often been a victim of cyber bullying, including hateful comments about her body. Besides being body shamed, she was also accused of promoting unhealthy lifestyle and obesity. Her retaliation to these claims was producing a witty vlog by the name of “Why Fat Girls Shouldn’t Wear Bikinis”, that highlighted all of the mean comments. The video received positive feedback from the viewers, and some of the people even apologized for the hurtful remarks they’d made in the past.
Hobbies and interests
According to her vibrant social media presence, it’s evident that Loey has many interests and loves embracing them. She’s always been a big reading and enjoyer of popular culture. Recently she posted reels in which she dressed up as Twilight characters. She’s very passionate about fashion, and loves changing her hair styles in both shape and color. Reportedly she loves visiting her family in Georgia, and spending time with her pets.
Appearance and style
Loey Lane stands at 5ft 5ins (165cms) tall and weighs around 205lbs (95kgs). She has few tattoos on her body and loves trying on different clothing styles including fairy-core outfits. She loves embracing her style and showcasing various make up looks.
Net worth and salary
Loey Lane’s net worth is estimated at $1 million, with a significant portion of her earnings stemming from her YouTube channel, boasting over 1.5 million subscribers. She’s also engaged in collaborations with diverse brands, and established her own line of merchandise, so a significant amount of her monthly income is derived from advertising revenue.
